Every role and every venture, in order — with what I owned, what shipped, and what did not.
18+Years in product, operations & ventures
Whalyon
Founder & Product Owner
Aug 2026 — PresentFounder
AI-assisted business-health and continuous-improvement platform, and the first product out of Valia Venture Studio. I founded it and I own the product: the assessment architecture across eight domains, the AI-assisted diagnosis and recommendation systems, discovery and service design, and the decisions about quality and what ships. It turns assessment data, organisational evidence and stakeholder input into a diagnosis, a prioritised set of actions, and an improvement plan that can be measured — so a business can act on what is actually wrong rather than on the symptom it noticed first.
VOHU
Product Manager & Developer
Sep 2026 — PresentCo-founded
A Persian web application that helps a small business decide what to publish, from evidence it has actually collected about itself and its competitors rather than from unsourced AI output. The chain the product enforces is deliberate: source, evidence, knowledge, suggestion, human decision, versioned brief, published artifact, measured result, learning. A person decides at the point where a person should. Co-founded; I run product and build. Next.js and React on the front, FastAPI and PostgreSQL with pgvector behind it, Celery workers, and a gateway that can reach more than one model provider. vohu.app
Emkan Development Experience Group
Chief Product & Investment Promotion Officer
Aug 2024 — Sep 2026Executive
Economic-development and digital-transformation group working across Iran’s regions, sectors and economic corridors. From August 2024 to September 2026 I held group-wide responsibility for product, digital platforms and investment promotion. I came to it from the product side — I led product for Sarzamin-e Emkan (a territorial-development digital ecosystem) and Invest Iran (the investment-promotion agency platform, architecting the full investor journey), and in 2026 took five investor-facing platforms from design to deployment. The promotion side is what makes those platforms land: positioning, brand, communications, investor outreach and aftercare. My roles here: executive programmes across product, brand and media from August 2024; product and platform consulting from July 2025; the group mandate from July to September 2026.
38Countries benchmarked
8Regional deep-dives
2Regional documentaries
Key areas of impact
Led product management and end-to-end development of the Sarzamin-e Emkan ecosystem — concept, product architecture, UX, technical delivery and cross-functional execution.
Designed its information and content architecture: organisational pages, development missions, economic growth zones, sectors, library, gallery, podcast and system pages.
Architected the product framework, content architecture and investor experience for Invest Iran as the digital infrastructure of Emkan's Investment Promotion Agency.
Defined investor journeys — opportunity discovery, competitive-advantage assessment, expression of interest, organisational engagement, request management and aftercare.
Translated territorial development, economic governance, maritime economics, free zones and new cities into structures a product team could actually build.
Executive Director · Product, Brand & Media Programs
Aug 2024 — Jun 2025
Directed brand, content, media programmes, strategic research and development narratives across Emkan.
Authored the research book “The Role of Investment Promotion Agencies in Economic Growth and Sustainable Development”.
Member of the Economic Working Group for the Integrated Spatial Structure Study of New Coastal Settlements (New Cities Development Company · Ministry of Roads).
Ran comparative analysis across 8 regional countries and rapid reviews across 38 — investment, tourism, logistics, energy, free zones and private-sector participation.
Contributed to two regional documentaries and designed the Discover Makran strategy.
Tamin Tejarat Espahbod Khorshid
Chief Product & Business Development Officer
Sep 2024 — Jun 2026Fractional
Precious-metals and jewellery investment group. I ran product leadership and business-system structuring across three brands — Shalize (physical gold and silver operations), Mokaab (digital precious-metals investment) and Goldoon (story-driven jewellery) — and aligned product, operations, brand, sales and customer experience into one operating system.
1,000B+ TomansGross transaction volume (reported)
4,000+Verified purchasing customers
170KInstagram followers
0.5 → 10 kg/dayDaily physical volume
Figures below are company-reported gross transaction values from the Tamin Tejarat Espahbod Khorshid portfolio (Shalize physical trading). They are not audited, not revenue, and not net margin. Amounts are in Iranian Tomans (1 Toman = 10 Iranian Rials); no USD equivalent is given because the exchange rate over the period was not stable enough for an honest conversion.
Key areas of impact
Led product strategy and architecture across Shalize, Mokaab and Goldoon at parent-company level.
Connected product strategy to live gold and silver market operations — pricing, sales, invoicing, fulfilment, buyback, CRM and support.
Structured sales, operations, content, design, CRM and logistics into a single business system.
Rebuilt internal processes to cut execution errors and raise operational discipline.
Built the brand, content and trust narratives the gold and jewellery market requires.
Sat in strategic decisions on growth, licensing, operational risk and platform strategy.
Domain coverage
PricingInvoicingFulfilmentBuybackCRMLicensing
Products & platforms
Detailed sub-roles (3)
Co-Founder & Product Architect · Mokaab
Sep 2024 — Jul 2025
Co-founded Mokaab as a gold and silver investment platform.
Architected the product framework — buy, sell, hold, buyback, pricing, invoicing, delivery and customer account journeys.
Defined the market problem and the value proposition: make precious-metals investing simpler, more transparent and more trustworthy.
Aligned the platform model with inventory, sales, fulfilment, buyback, CRM and CX.
Product, Operations & Growth Lead · Shalize
May 2025 — May 2026
Structured online and offline sales workflows — enquiry, order, invoicing, payment verification, fulfilment, follow-up and buyback.
Built CRM processes for purchase tracking, repeat sales and long-term retention.
Coordinated sales, ops, content, design, support and fulfilment teams.
Produced educational content that made precious-metals concepts decidable for buyers.
Product Strategy & Brand Lead · Goldoon
Feb 2025 — Dec 2025
Positioned Goldoon as a story-driven, experience-centric jewellery brand.
Shaped the product framework — collections, categorisation, purchase journeys, gifting, packaging and storytelling.
Designed the end-to-end customer experience from discovery to gifting moment.
WritingChex
Co-Founder, Board Member & Chief Product Officer
Feb 2024 — Mar 2025Fractional
AI-powered IELTS writing-feedback platform. Concept to MVP to first paying customers: exam simulation, response analysis, personalised feedback and improvement tracking — built so candidates without access to an examiner can still get examiner-grade feedback.
WritingChex took part in the Founder Institute pre-seed accelerator and the SpartUp programme at San José State University. These were accelerator programmes — not employment, and not a US work history.
Key areas of impact
Co-founded the company and set the strategic vision.
Led the product from problem definition through MVP design, build and validation.
Turned candidate needs into journeys: submission, feedback delivery, error identification and improvement tracking.
Shaped the AI feedback logic for accuracy, clarity and actionability — and was honest with the team about where the model could not be trusted.
Designed the validation process on real users and real submissions.
Supported acquisition of the first paying customers — the first evidence anyone would pay for AI-generated feedback.
Domain coverage
AI EdTechZero-to-OneMVPProduct ValidationFeedback Systems
Aghigh Family · House of Art & Media
Co-Founder & Board Member
Sep 2015 — Jul 2024Full-time
The longest chapter. A multidisciplinary creative, media and digital organisation that I helped build from project execution into a portfolio of digital products. This is where I learned company building, governance and operational scaling — by doing all three badly first.
Key areas of impact
Co-founded and grew Aghigh across creative, media, cultural, educational, advertising and digital work.
Managed a standing portfolio of concurrent client projects and their deliverables.
Collaborated with client organisations and built a standing network of creative, technical, content and operational contributors.
Drove the evolution from project-based execution toward owned digital products — Bamana, Ketabno, HisTory, NoJahan, Mehrabani, Soha and Mastoura.
Led and coordinated the seven-product digital portfolio.
Moved the organisation from project execution toward sustainable product design.
Aligned product, design, content and engineering to cut fragmentation.
Senior Product Manager · Mastoura
Jan 2024 — Apr 2024
Took Mastoura from preparation and design through launch — 300K users in the first two months.
Designed the UX for content consumption, video engagement and retention.
Structured content workflows and the social-engagement framework.
Senior Product Manager · Mehrabani & Soha
Apr 2023 — May 2024
Led design and development of Mehrabani, a multi-sided charitable crowdfunding and aid-delivery platform built for national-scale distribution.
Integrated Mehrabani with Soha as the verified-needs data layer for beneficiaries.
Created the “Mehrabani Card” — needs, beneficiary stories, donations and outcome tracking in one object.
Designed the operational workflow social workers actually use.
Co-Founder & Product Manager · Ketabno & HisTory
Jul 2022 — Apr 2023
Co-founded Ketabno — a social, interactive, gamified reading platform. Launched in roughly three months with a small cross-functional team.
Built the gamified framework: story journeys, points, coins, medals, badges, narrator characters, quizzes and expert reviews.
Designed and ran HisTory as a product-led growth campaign — narrative, registration, profile completion, engagement and e-book sales as one funnel.
Partnered with the Children & Adolescents Art Bureau, the Ministry of Education, the Student Organization of Iran and the Shad platform.
Product Manager · NoJahan
Jan 2023 — May 2023
Defined the product problem for adolescents: learning, growth, participation and social impact — turning passive consumers into participants.
Designed the UX, engagement flows and content structures for teenage users.
Co-Founder & Product Manager · Bamana
Dec 2020 — Apr 2024
Co-founded Bamana in the parenting and child-development space.
Made specialist parenting knowledge understandable, practical and actionable.
Structured topic taxonomies, parent-need classifications and content pathways.
Creative Production & Executive Operations Lead
Oct 2015 — Jun 2022
Turned individual capability into repeatable execution capacity across concurrent projects.
Built the working model: brief intake, output definition, allocation, tracking, feedback, revision, delivery.
Worked with
Ministries, cities, foundations and companies I have worked with
Over 18 years of product, media and creative production, I have worked with these organisations.
CompanyHouse · Fekre Bartar Legal Institute
Co-Founder & CEO
Nov 2015 — Oct 2016Fractional
A LegalTech attempt to digitise company registration and corporate-change filings — turning an expert-dependent, opaque process into a guided, step-by-step product. My first serious experience of productising specialist knowledge.
Key areas of impact
Modelled registration specialists' tacit knowledge into a guided, question-based digital workflow.
Designed the flows for company-type selection, data entry and document generation.
Worked with legal experts to convert rules, decision points and exceptions into product logic.
Connected three layers that rarely speak: legal expertise, engineering and UX.
Creative Direction, Design, Web & Project Leadership
2007 — Sep 2015
The first chapter. Design, ideation, layout, web, project management, client management, art direction — contract by contract. A practical school in the one lesson that never stopped mattering: a strong idea is worth nothing until it becomes a real, deliverable, defensible output.
8+Years freelance
Key areas of impact
Delivered client work across design, creative production, publishing, layout, web design, advertising and digital.
Worked with the IRIB Research Center on editing and layout-design projects.
Progressed from individual execution to project management and creative leadership.
Domain coverage
Creative DirectionWebProject Management
Next step
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